There has been an exponential rise in the consumption of visual contents on Facebook and all other social media platforms. Visual assets play a huge role in building brand identity and popularity among the consumers. By 2018, there is an estimate that almost 84% of contents on social media and websites will be visual designs. In that context, it is a necessity for every blogger, marketer, and company to get efficient in creating amazing visual contents that can strike a chord with the consumers.
Speaking about social media platforms, Facebook is the largest social media today with more than 2 billion people from all over the world. Considering that the world population is around 7.5 billion, nearly half of the entire global population is on Facebook currently. Therefore, it is not surprising to see companies investing significant money and time in Facebook visual marketing.
Facebook as a social-media platform is under constant evolution and the dimensions of various Facebook images for optimal usage keep changing. Therefore, you need to keep track of all the latest changes regarding the Facebook image sizes in your design efforts.
The aim of this post is to keep you updated with the latest status of Facebook image dimensions in 2018.
It is an extensive post that will give you an overview to create perfectly sized images for various Facebook postings. And make sure that the pictures you publish appear in their full glory in front of consumers. We will keep updating this post at regular intervals as and when Facebook changes the optimal image sizes.
So, without further ado, let’s decode the Facebook image sizes. Facebook keeps updating its image dimensions frequently. So, for every blogger or marketer planning to start a Facebook-based visual content marketing, here are the picture scenarios to consider.
Phew! That’s a lot! Let us cover them one at a time.
Facebook has certain default dimensions for each type of image used in its system. So, irrespective of the size of the images you are uploading, the Facebook system adjusts the images into its own default sizes.
Facebook Profile Image
The profile image for your Facebook page is square.
In desktop or larger screens, the image gets resized to 180 x 180, and in mobile devices, the image gets converted to 128 x128.
Points to note before uploading the profile image for your brand:
- Design your original image squarely (ideally 340 x 340 or 500 x 500) for the best results after uploading the image to Facebook.
- If the pictures are too small (100 x 100) then it will get blurred on bigger screens.
- Keep the design simple.
- If the original image is not square, then after uploading the profile image will get cropped to 180 x 180 and you will not like to have a cropped image as your profile image.
- You get the option to Reposition the image after you upload the image. But to get the best results it better to follow the 3rd point above.
Facebook cover photo
After profile image, the next most essential image for every brand is the cover photo of the Facebook page. (please note that we are discussing here about the Cover Photo of Facebook business page. The size requirements of your personal profile Facebook cover photo is different.)
Due to its bigger dimension, a cover photo of a Facebook page serves multiple purposes in marketing.
You can use it to:
- Display the brand name.
- Mention the exclusive services.
- Carry out, polls.
- Inform about new products.
There are so many ways that you can use the cover image of your Facebook page which makes it a marketing powerhouse.
To get an ideal cover photo the most preferred dimensions that you should use while designing the image is 820 pixels wide by 461 pixels tall. After creating, when you upload the photo it can get resized depending on the device you see the cover image.
The default size for the cover photo of a Facebook page is 820 x 312 on a desktop and 640 x 360 on smartphones.
As per Facebook, a cover image
- Doesn’t display on non-smartphones
- Must be at least 399 pixels wide and 150 pixels tall or more.
- Loads fastest as an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobyte.
Points to note
- Like in profile image, you get the option to Reposition the cover image. That can be used for minute adjustments. However, for the optimal results, it is best of start designing with the dimensions 820 px X 461 px.
- If you are concerned about the quality of your cover image in high-resolution retina screen devices, then you can choose the size 1656 px X 930 px. It will render a high-quality Facebook cover image that will appear in perfect quality in all the devices.
Facebook shared link thumbnails
Getting the perfect Facebook image size for thumbnails is one of the most common publishing issues that every blogger and marketer encounter.
Whenever you share a link on the Facebook timeline, it searches for the features images within the post and displays it as the link thumbnail. It also looks for the Open Graph tags for a page, specifically the image tag, which specifies the image that Facebook should use when sharing in the News Feed. You also get the option to load another image as the link thumbnail. If you are on WordPress, there are many SEO plugins using. You can set the open graph images for your images so that the Facebook can find them as the image to be displayed as link thumbnail.
In both the cases, the system of Facebook will resize the image to the default value of 470 px X 246 px.
Therefore if you are using an image that is less than 470 x 246, then the link preview will get resized into a small square or postage stamp size. (like the picture below).
As per Facebook, to get an ideal large preview link thumbnail for your shared links you should design the images in the dimension 1200 px X 627 px. That will render the perfect large thumbnail preview for your shared links and larger thumbnails get you more clicks on your links.
In one of the previous posts, we have discussed this issue in detail and also the quickest solution to it using which you can create ideal preview images for your blog links.
Facebook social photos on timeline
Timeline photos are one of the crowdest aspects of Facebook. By an estimate, Facebook users (individuals and companies) are uploading on average 350 million photos every day.
When it comes to sharing photos on the Facebook timeline, there are many variables to consider. We will take a detailed look at it in the next few lines.
Whenever you upload an image to the time line (irrespective of the original size), the Facebook backend system converts the image into a preview image of the size 476 px wide and up to 714 px tall.
So, for the best results and to use the maximum space available on Facebook, upload an image in portrait orientation (vertical) that is in the ratio of 3:2.
Therefore, what are the size variables you should keep a watch for when you are designing & uploading images for your Facebook timeline posting?
940 x 788 pixels (Facebook Post)
Square Images (1:1) – Social Posts
You can keep the sizes 800×800 px or 500×500 px.
Do you need to anything different when uploading multiple images on the Facebook timeline?
If you are designing the images from scratch then it will be better if you follow the image sizes we have already discussed above. However, if you have multiple pre-designed images then how do you manage the display on the Facebook timeline?
Facebook gives you the option to upload multiple images and once uploaded they appear in a grid format.
You can see one image that is displayed large. That is the Primary Image. You have the option to decide which one of the multiple images you are uploading, is going to be the main image.
The easiest way to select which image serves as the primary image is to drag it to the left in the upload box. See the picture below to get more clarity.
Even after being widely used, there always seems to be some confusion regarding the perfect image size for Facebook ads. In my personal experience, I asked some of my known bloggers, and they admitted that many times they run Facebook ad campaigns (for their website links or collecting leads) without thinking much about image size.
Facebook ads can appear in multiple locations including mobile and desktop news feeds as well as down the right column of a page.
Facebook Ads is a broad term and consists of many types. For example, you can run Facebook Ads as Facebook links, carousel, canvas & collection and you need pay attention to the image size requirements for each of them.
For Facebook links ads the optimal size of the image consideration are as follows:
- Recommended image size: 1,200 x 628 pixels
- Image ratio: 1.9:1
- Text: 90 characters
- Headline: 25 characters
- Link description: 30 characters
- Your image should include minimal text.
For Facebook Carousel ads the optimal size of the image consideration are as follows:
- Recommended image size: 1080 x 1080 pixels
- Image ratio: 1:1
- Text: 90 characters
- Headline: 40 characters
- Link description: 20 characters
- Your image should include minimal text.
The Facebook Collection & canvas ad format helps businesses drive mobile shopping in a more visual and immersive way.
- Image Size: 1,200 x 628 pixels recommended
- Image Ratio: 1.9:1
The Facebook ad is a topic that needs detailed analysis, and it has many layers of functionality to it. If you want to have more idea on it, then you can always refer the official page of Facebook Ads information page.
Facebook Event Header Image
Facebook events are a great way to raise awareness regarding your upcoming programs or company meetings. You have the option to add people on your Facebook and also invite acquaintances. Another nifty feature is the people you ask can mark if they are attending the event, may attend the event or not attending the event.
As per the Facebook system, an event image will be displayed at 500 x 262 px on the desktop. Adjust the image to varying sizes depending on the sizes of the mobile devices.
Images, when used and displayed correctly on Facebook, are great marketing tools that not only drive awareness regarding a brand but also create sales and recurring business funnel.
This post was solely aimed at providing a comfortable for reading collection of all the various image sizes that you should know about before you start your visual content campaign on Facebook.
Our aim at DesignBold is to make this seemingly complex issue as simple as possible. All you need to do is choose a design and drag and drop the stock images, add your texts & logos. With that, you are ready with your original Facebook image in a matter of minutes. No more spending hours in adjusting the sizes and editing.
We have compiled for you some of our most popular layouts for various types of Facebook images. You can try and edit all the designs for free (No need to log in). So, have fun in creating some excellent pictures.
- Facebook Post Design Layout (940 x 788)
- Facebook Social Media Post (800 x 800)
- Fan Page Cover Image (820 x 461)
- Facebook canvas ad (1080 x 1920)
- Facebook Ads (1200 x 628)
In the upcoming posts, we will discuss in more detail about each type of the Facebook images that we overlooked in this article. Keep up with DesignBold Academy for more updates!