What is IGTV? The Ultimate Guide on How to use IGTV and How to Design IGTV Cover.

Instagram TV (IGTV), a new app for watching long-form, vertical video, helps your enterprise build stronger connections with potential customers. Let's use DesignBold to make stunning IGTV covers to boost up your brand.


Take a look at the future video trending

It’s not a surprise that Instagram would make major investments in professional video. The audience for original digital video has grown in the past five years, from 45 million adults in 2013 to an estimated 72 million adults in 2018, a 60 percent increase, according to the Interactive Advertising Bureau.

For now, there will be no ads on IGTV, which means no revenue sharing between creators and Instagram. However, monetization is something the team is thinking about somewhere down the road. “There will obviously be a way for creators to make a living,” Systrom, Instagram CEO said during a press conference after the main event.

Instagram TV - Leader of the future video

Video has been a focal point more broadly at Facebook too. In 2015, the company unveiled Facebook Live, a live-streaming feature. At the time, Facebook CEO Mark Zuckerberg said we’re entering the “golden age of live video.”

The changes lead to an entirely new category of video

Video is a way we hang out with friends and we pass the time but how we watch it is changing. Teens are now watching 40% less TV than they did five years ago and on Instagram people are watching 60 percent more video in just the last year.

So how they watch has changed an entirely new category of video. They’re watching more creators online and the number of creators has grown exponentially. These creators reach millions of followers and that makes Instagram one of the largest and most engaged audiences anywhere in the world.

All of this change is super exciting but we think there are a handful of problems the tools we watch the video are old and out of date. Today we still watch videos formatted for a TV on a vertical screen which means we either have to rotate our phone awkwardly or watch a tiny little version and that doesn’t make much sense.

Instagram TV – A new chapter of the video

Instagram TV (IGTV), a new app for watching long-form, vertical video from your favorite Instagram creators, are re-envisioning mobile video with a new stand-alone surface that features longer videos and easy discoverability through channels, all in a vertical format that sits upright, in the palm of your hand.

IGTV is different in a few ways. First, it’s built for how you actually use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long.

  • Mobile first: IGTV is built for how you actually use your phone: vertical and full screen.
  • Simple and intuitive: It starts playing as soon as you open the app. You don’t have to search or browse to get started, and it’s easy to multitask.
  • Curated: IGTV is focused on the creators you love most and already follow on Instagram.

Instagram TV - Leader of the future video

IGTV brings audiences closer to the creators they love

While IGTV is a standalone app, the service will also be accessible through the main Instagram app. It’s a dedicated hub for longer videos, much like Snapchat’s Discovery section, and will be curated by the Instagram team.

Videos on IGTV can also be longer than the 60-second maximum for regular Instagram videos. For IGTV, videos can run 10 minutes, though some accounts will be able to post videos that are up to an hour long.

How to use IGTV

Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct.

Instagram TV - Leader of the future video

Also like TV, IGTV has channels. But, in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator – you can upload your own IGTV videos in the app or on the web to start your own channel.

Leverage your community with IGTV cover

As with stories, IGTV is built on Instagram leveraging a global community of more than 1 billion people. When your followers open IGTV, they will instantly see original content from you, and new people can also discover your brand.

You might not believe it, but little things such as a nice video cover can make a great difference in the number of views your video gets. Certainly, there are many factors you can enhance in a video, but the thumbnail usually gets overlooked.

Let´s understand why a well-designed thumbnail plays an important part in your video optimization strategy:

  • The video cover is completely crucial for search and video traffic: when you search on Instagram or another search engine, isn’t it the thumbnail of the video that first captures your attention? Thumbnails are obviously the top element that catches people´s eyes. They play a deciding role when doing searches on the Instagram TV and, consequently, for gaining more clicks and increasing views.
  • A good cover can boost up conversion rates effectively: taking for granted that you have created a great piece of video content, which should drive a good amount of conversions, that content has to be seen first. If you use an compelling and eye-catching cover, this will spark your viewers´ interest in that content, and it will have a direct impact on your conversion rates.
  • Covers talk about your content: these little thumbnails of your video work as some kind of mini-posters. If you want your cover to be pass on the true essence of your piece, you need to customize them.

Instagram TV - Leader of the future video

Design Instagram TV cover quickly and easily with DesignBold

With DesignBold’s Powerful, Convenient and Absolutely Free Design Tool, you can now create an awesome IGTV cover yourself in the blink of an eye. No need to spend days looking for inspirations or browse thousands of quotes, our library of 11,000+ layouts can serve all styles and needs. Design IGTV cover online with DesignBold is the ultimate way to go!

4 simple steps to create stunning IGTV cover

  1. Create a DesignBold Account or Login with your Google/Facebook Account.
  2. Select our Instagram Story Doctype and Pick out Your Favorite
  3. Edit Template to Fit Your Needs (Change font, change background color, add your pictures, add grids, etc.)
  4. Save and Share!

Take a look at IGTV and How to design compelling IGTV covers?

DesignBold gave you a place to take your amazing ideas, thoughts inside of your head and make them into something bigger and greater. Using DesignBold, you will be able to expand the horizons even further we hope it brings you closer to the people and things you love!


Check out these articles below to make your Instagram channel greater!

How To Construct An Awesome Instagram Page

Four Steps To The Perfect Instagram Post

100+ Best Editable Instagram Marketing Posts

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