The most important step in developing a business and conveying its message is to use visual branding correctly.

Visual branding is the first impression, and exposure users will have to your brand. 

Therefore, if you can establish an immersive connection through a properly planned visual branding campaign, then there will be a higher chance of consumers recalling your business.

There are many examples where visual branding or rebranding has gone wrong. There may be many reasons for this, but it can be distilled into some essential points.

So, it is vital that you implement effective visual branding that resonates with the idea of your venture and concurrently captures the imagination of consumers.

Without further delay, let’s decode the secrets of launching a successful visual branding campaign.

The most important step in successful visual branding is to avoid six common mistakes.

Avoid the mistakes below to be on your way to a great visual branding campaign.

Visual Branding Mistake #1:

Inconsistent and haphazard Design

When you talk about visual branding, keep in mind that it’s not a single entity.

In-fact it consists of many individual elements, and the challenge is to manage all those items in an orderly manner.

The goal should always be to develop a consistent visual brand which consumers can see and identify.

Key points to consider:

  •  Avoid multiple fonts, colors or design styles. It makes the design difficult to understand. If users are not following your brand’s message, it defeats the purpose of this entire effort.
  •  Ensure consistency in colors and fonts to enhance your brand’s theme. Research demonstrates that consumers prefer designs that are easy to recognize and visually pleasing.

Fix: As a rule of thumb, stick to a maximum of 3 font types. Fonts should not be abstract or different from each other. It’s better to choose fonts that are similar. For example, Sans and Serif fonts.

The most important point of a brand design is to make it easy to read. For example, take a look at the Nike logo below.

DesignBold Nike

Clear, easy to read font and consistent use of colors. The design isn’t too fancy in any way, but nearly everyone in the world can immediately recognize the brand. Therefore, ensure a consistent theme when creating visuals for your brand.

Visual Branding Mistake #2:

Too focused on the logo:

For every company, its logo is a big part of the visual brand. But it is not the only aspect that matters.

People often make the mistake of creating a visual brand that is too focused on the logo, expecting this to strengthen their unique brand identity instantly.

On the contrary, the opposite may be true. Excessive use of the logo in a visual branding campaign could dilute the brand image in the long run.

Key points to consider:

  •  Avoid making the visual brand only about your logo.
  •  Understand that visual branding aims to provide a complete visual experience to your target consumers. It goes beyond a mere logo.
  •   For a successful visual brand, create a balance between your logo and external design elements to strike a connection with viewers.

Fix: The key to maximizing your logo’s impact is to use a high-quality design in the background. The interaction and contrast between the logo and its context should evoke a particular emotional response in the viewers.

In the above picture, you can see an optimal use of a logo. The apple logo is not overpowering the design, instead complementing its context along with the background.

The dark background makes the logo more prominent. You should aim for a similar approach.

Visual Branding Mistake #3:

Use of images in visual branding:

DesignBold Nike

In the course of launching a visual brand for your product or service, remember that you’ll use the design on many different channels. These include websites, social media platforms, advertisements, e-books and others.

Key points to consider:

  •   Never use low-quality images for your visual branding purposes.

Fix: When you are choosing images, they should all be high resolution and visually similar. For example, they must share a similar warmth, color, and theme. You also need to keep track of the relevant copyright issues.

Visual Branding Mistake #4:

Overcrowding & Cluttering:

Photo of Milford Sound in New Zealand

In the world of design, minimalism is a virtue. Less is more.

Michael Martin at Pro Blog Design explains image clutter more conclusively:

“When every element is trying to draw attention, a visitor does not know where to look first. This visual confusion is design clutter. It feels messy, and it results in users not seeing what you want them to, or getting fed up and leaving altogether.”

Key points to consider:

  •   Never insert excessive design elements assuming users will love them.

Fix: Embrace minimalism. Use limited design elements to maximum effect rather than many at the risk of irritating consumers.

Visual Branding Mistake #5:

Trying to please everyone:

You must have heard the apt expression applicable to our daily life “If you try to please everyone, you’ll end up pleasing no one.”

The same goes for your visual brand. The colors, designs, and fonts you choose are never going to appeal to everyone, and you shouldn’t expect this to be the case.

Key points to consider:

  •   Don’t try to make all potential consumers happy with your visual brand.

Fix: Understand your brand. If it’s about a particular and selective niche, then design your visual brand to cater to that segment. For example, if your brand is about services to doctors, then your visual brand must be created with this in mind.

Suppose your brand deals with a product across all age segments. Then consider a targeted message for each age group – children, teens, and adults, as an example.

Visual Branding Mistake #6:

Getting Monotonous and Stagnant in your visual branding ideas:

One of the biggest errors people make in visual branding is using ideas that are not innovative. Therefore, one of your goals in visual branding should be to refresh your designs regularly.

Key points to consider:

  • Stagnant visual branding can make it appear old and outdated. So avoid getting fixated on one set of ideas for a long time.

Fix: Every designer or marketer goes through a phase of “designer’s block.” It is common, so consider other perspectives from time to time. It will not only help you generate new ideas but also assist in identifying obvious branding mistakes.

Conclusion:

Visual branding is a serious matter. It serves as your initial impression with consumers. Therefore, a targeted, consistent visual brand is essential for a successful marketing campaign.

The first step is to avoid the obvious mistakes discussed in this post. If applied correctly, your visual brand will have maximum impact and a higher chance of making a lasting impression on consumers.

We previously discussed stagnant ideas as one of the major issues in planning a visual branding campaign. You can try to innovate, but this is often easier said than done. If you are relying on professional designers, consider hiring new ones. New artists will bring fresh ideas and perspectives.

If you want to have more control of your visual brand, then you can try using the DesignBold online graphic design tool. DesignBold provides a convenient drag-and-drop design and editing interface with over 7000 layouts available for design inspiration.

Check out all of our visual branding templates and start creating for your campaign!

To sweeten the deal, we’ve already added millions of free stock photos, vectors and icons to help you create your own stunning visual content. 

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